Spanish giant FC Barcelona football club of Spain sold out its first FC Barcelona Fan Tokens (BAR). The token was sold via sport-focused token platforms Chiliz.net and Socios.com.
The fan token (BAR) was sold out in less than two hours. while in two minutes tokens worth of 777,000 was sold. The news was announced on June 22 via twitter by Chiliz and Socios CEO Alexandre Dreyfus.
Dreyfus noted that the token sale saw more than 4000 fans from 106 countries participate. He said that most of the buyers came from France, Japan, Turkey, Spain, Poland, Italy, and the United Kingdom. He added that Chiliz and Socios experienced a five-fold increase in demand during the sale.
Dreyfus said the companies originally planned for the flash sale to last 48 hours. Despite some delays in Socios.com, the sale was made quicker than expected. “I guess that’s why Barca is big and also why we are pushing hard with the cryptosphere,” Dreyfus suggested.
FC Barcelona Fan BAR are designed to bring more interaction with Barca fans. FC Barcelona said in a statement. FC Barcelona supporters will be able to acquire the first ‘Barça Fan Tokens’ ($BAR) to take part in surveys and polls connected to the everyday activities of the Club, as well as earn unique prizes and experiences related to the Club.
The poll will give token holders the chance to decide on the design of the locker room which the first team player will see before going into the pitch.
According to FC Barcelona, the flash sale involved 600,000 tokens at a set price of 2 euros each.
The BAR is scheduled for trading launch on Chiliz and Socios on Wednesday, June 24. The tokens will be available only for purchase and for trading against Chiliz’s native token (CHZ) at a market price depending on demand and supply. CoinMarketCap featured Fan token as an “untracked listing”, as at press time.
FC Barcelona’s Bar token is just one among numerous sports tokens handled by Chiliz and Socios platforms. Paris Saint-Germain also partnered with Socios.com to launch a token ecosystem in 2018. Italian club Juventus has its own fan token in 2019.